In this project we worked to understand and map a restaurant's ecosystem, backstage operations and customers' journeys.
We chose to work with Pauline's Pizza in San Francisco, interviewing customers, staff & the owner.
We conducted a few on-site immersions, learning about the business's behind-the-scenes operations - mapping activities, interactions and props.
Goal: mapping all the players, activities, and relationships that are part of a successful restaurant's dining experience.
Deliverable: Service blueprint, Customer journey map and a presentation with the conclusions and insights.A group project with Sara Ras and Jherin Miller. Created for a Design Research course at CCA, taught by Lauren Ruiz and Amy Bickerton. Roles: Research, Synthesizing, System Mapping.
Detailed Background, Process Documentation, Planning, Research, Persona, Visuals, Insights, etc. (16.3 MB)