Recipe Row is a service that provides 3 easy recipes and the ingredients they require, in-store. These displays rotate daily and provide an easy in-and-out solution for the shopper.
It's a tool that would help those who want to cook more be successful at achieving their goal - just choose, buy, make.
Goal: Create a service that will help people to cook at home more frequently.
Deliverable: Service Design Proposal.
The difference between those who succeed at cooking often and those who don’t is planning - those who cook often make a weekly plan.
That weekly plan transform into a shopping list for weekly trips to the supermarket.
Those who do not plan tend to choose what to cook the day of, spend a lot of time on choosing a recipe, and even more time shopping. Not planning ahead for cooking creates a cascading effect.
Research, Detailed Insights, Ideation, Value Propositions, Growth Plans, Process Photos, etc. (5.3 MB)