Recipe Row is a service that provides 3 easy recipes and the ingredients they require, in-store. These displays rotate daily and provide an easy in-and-out solution for the shopper.

It's a tool that would help those who want to cook more be successful at achieving their goal - just choose, buy, make.

Goal: Create a service that will help people to cook at home more frequently.

Deliverable: Service Design Proposal.


Individual project for a Behavior course at CCA, taught by Haakon Faste.





Download the RecipeRow process book

Research, Detailed Insights, Ideation, Value Propositions, Growth Plans, Process Photos, etc. (5.3 MB)